Welcome, Eric!

Eric MokIntroducing Eric Mok, Coordinator, YouTube Content Management

Hi everyone! My name’s Eric, I’m a Coordinator on the YouTube Content Management team. I’m a Jersey native and a recent grad from Purdue where I studied Interdisciplinary Science and Economics. I just came from Macy Inc.’s buying offices, where I worked in Women’s ready-to-wear and special sizes. I had a fascinating experience there, from finding my way out of the sample room to learning what a “twofer” is. But more importantly, I also learned what tremendous effort and talent is involved in the business. Even ’til this day, I cannot believe how complex women’s apparel is.


Winter is Coming: Why That’s a Good Thing for YouTube Ads Revenue

winteriscomingLike it or not, summer is long gone, Halloween came and went, and now the leaves are falling. Pretty soon it will be winter, and with it will come an onslaught of ads, gift giving, holiday jingles and peppermint, so much peppermint. Are you prepared?

For YouTube creators, the holiday season is, without a doubt, the most wonderful time of the year. Advertisers are buying more ad space than in previous months. The heightened demand for advertising makes bidding more competitive, as companies are willing to spend more to get dibs on the various ad types on YouTube. This results in a higher CPM, which means your content can be more valuable to advertisers.


Hats Off to Our Four Latin Grammy Award Winning Labels!

latingrammy15The 16th Annual Latin Grammy Awards took place last night at the MGM Grand Garden Arena in Las Vegas, and The Orchard is proud to count four of our labels among the well-deserving winners!

Here’s a recap of the awards we picked up:


Freeloader Friday: The James Hunter Six, Sarah Neufeld & More

James Hunter Six Album Cover Hold OnAttention Orchardites! Pause your ultimate Bieber playlist. Stop trying to sing like Adele. And for goodness’ sake, take a break from copping Drake’s crazy-uncle-at-your-annual-Thanksgiving-party dance moves. It’s Freeloader Friday and it’s time for me to show you what’s new at The Orchard. Check out this week’s highlights below.

First up, get a taste of The James Hunter Six. A recent addition to the famed Daptone Records family, James Hunter is a self-proclaimed “R&B troubadour” whose music bears the authentic Rhythm & Blues sound that you might first associate with the greats of decades past. With performances on Letterman, Leno and Conan’s shows, tours with the likes of Aretha Franklin and Etta James and multiple Grammy nominations, James Hunter has got nothing to prove — only a brand new, soulful track to share, “(Baby) Hold On.”


Brace Yourself: The Orchard Brings Historic Shrapnel Records Catalog to Digital

MikeVarney_JasonPascal_Shrapnel-RecordsMike Varney created Shrapnel Records in 1980 as the first dedicated metal label. With the introduction of the Tone Center and Blues Bureau International imprints, he developed the Shrapnel Label Group into the definitive home of guitar-based excellence, bringing legendary guitarists like Vinnie Moore, Tony MacAlpine, Yngwie MalmsteenJason BeckerMarty Friedman and many more to worldwide attention.