The ever-proficient Duplass brothers and The Orchard are teaming up once again for the release of the brothers’ 2016 SXSW premiere, Rainbow Time. After closing The Overnight at the 2015 Sundance Film Festival and later signing a seven-film output deal with The Orchard, producers Mark and Jay Duplass and are now entrusting us with this funny yet moving drama, which we will release in theaters later this year.
More and more, live performances are providing a big chunk of entertainers’ revenue. Stagelink, a fan-powered tour promoting service originating in Germany, knows this and strives to maximize the possibilities for artists of all kinds to make a buck while touring. Better yet, they do this by satisfying fan requests for performers to visit their cities. Read up on how you can use this tool — which by the way was just shortlisted as one of 20 finalists for the 2016 Midemlab startup competition — in their guest blog post below.
A former YouTube and Pinterest employee turned Orchardite, Michael Ortali has been helping The Orchard drive its technology forward for more than two years. Over the past few months, he has taken on a new challenge on the side: helping artists better showcase their work and find new opportunities. His project, Fllio, launched a few weeks ago in beta and The Orchard is proud to be hosting their first Meetup at our offices this week! Join us on Tuesday, May 3rd at 6:30PM to find out more about this great initiative and get to know the man behind it all below.
Michael, tell us how this all started?
There was Prince. Then Beyoncé’s Lemonade. To say the least, the past week brought its fair share of discoveries and rediscoveries. As always, our Freeloader Friday list offers you the same array of new and renewed. Let’s check out this week’s bunch.
Philly rock band Nothing premiered another emotionally charged track, “The Dead Are Dumb,” the band’s latest from its sophomore LP, Tired of Tomorrow, set to hit the shelves in two weeks. Both sonically and lyrically, this recording punches hard. While heavy muted drums set the backbone of the track, the masterfully layered guitars build an echoing and overwhelming scenery. Frontman Domenic Palermo’s hazy voice tops it off, as his lyrics float adrift on the intense instrumentation. Rest assured, the band’s gloomy mood can be light at times. Leading up to the May 13 release, Nothing will be giving away prize packages to some deserving fans that came up with the best “Tired of…” memes. There are already some true gems — check them out.
By now you have heard rumblings or read articles about the importance of online video and incorporating this content into your marketing strategy. There’s a good reason! With Snapchat reporting more than 7 billion video views per day, people watching hundreds of millions of hours of video every day on YouTube and Facebook’s coming in with 100 million hours of watch time on a daily basis, the proof is in the pudding — not to mention the latest with 360 video and the impending VR. Video should be top of the list when planning your content strategy. (more…)