Out Today by The Orchard: The Como Mamas, Bobby Saint & More


It is finally Friday! Time to wind down, pick your picnics and scurry to your friends an family. Before you make your afternoon dash through the door, let’s enjoy some incredible new music to accompany you on your weekend adventures.

From Daptone Records, The Como Mamas release their new soulful blues album Move Upstairs. With an impressive list of influences, Move Upstairs delivers the southern R&B sounds reflective of B.B. King, Gladys Knight and Rufus Thomas to name a few. The Como Mamas were founded in Como, Mississippi where their primary source of musical inspiration was radio and the church choir. The sounds of both religion and radio are translated in the raw gospel-style production of the album, transporting you to the town and time period that sparked the creation. The Como Mamas followed the music and we are so glad it led them to Move Upstairs.

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Pandora Premium Is Here & It ‘Sounds Like You’


You have likely noticed the new ‘Sounds Like You’ campaign that Pandora has launched to announce the arrival of Pandora Premium, their new paid on-demand subscription service. Pandora Premium is now available to all users on mobile via the Apple App Store and Google Play.

The ‘Sounds Like You’ promotion is an artist driven marketing campaign that is quite unique. Put in motion to celebrate the wide availability of it’s new Pandora Premium music service, ‘Sounds Like You’ highlights Pandora’s “legacy of delivering truly personalized music experiences for listeners and artists.”

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Welcome, Francisco!


Introducing, Francisco Hernandez, Special Products Manager

Hola! My name is Francisco Hernandez and I’m very excited to be joining The Orchard family as the new Special Products Manager.

I’m transferring over from RCA Records, where I was part of the Pop/Rock Promotion team. I’m looking forward to working with The Orchard and contributing to the company in a positive way. Music has always been a big part of my life, and love listening to everything from Country to EDM.

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Case Study: Jacob Collier “In My Room”


Jacob Collier

GOALS

The term “prodigy” is thrown around pretty often these days when speaking about young talent. However, when Quincy Jones calls you one of his “favourite young artists on the planet,” you have the real deal on your hands. This is precisely the case for jazz multi-instrumentalist Jacob Collier. Launching his career on YouTube, Jacob gained a following through videos that displayed his otherworldly ability to build complex vocal harmonies and use almost every instrument under the sun. He quickly caught the eyes and ears of jazz legends like Quincy Jones and Herbie Hancock and, for obvious reasons, the hype surrounding Jacob’s debut record In My Room was huge. With Jacob’s prowess in front of the camera and behind the mic in mind, The Orchard’s Interactive Marketing & Audience Development team formed a campaign to engage fans and raise awareness for In My Room.

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