The Daily Rind | Your Top Source for The Orchard and Industry News

Working with a Living Legend: Richard Gottehrer

On my very first day at The Orchard almost three years ago, my boss took me around the office in typical Orchard tradition and introduced me to every single person sitting at his or her desk, from our accountants to our developers and everyone in between. Was anyone off limits? …

The Marketplace Presents: Klick Push

If you had the opportunity to get your music featured in more places, why wouldn’t you take it? And if those places were high-engagement areas, it’d really be a no brainer. Well listen up then, because our latest Marketplace partner, Klick Push, has just the thing for you. With access …

Use YouTube Annotations to Create an Album Preview Video

So you’ve got a new album coming out and you want to give fans a taste of what to expect. Try creating an album preview video and uploading it to your YouTube channel! We’ll walk you through how to set this up. Prepare Your Content We’re not going to go …

Become A SoundCloud Master and A Master Of Your Rights On SoundCloud

Between updating their subscription plans and experimenting with more visual profiles (still in early beta), SoundCloud has been on fire lately. ComScore even recently reported that their traffic increased by 26% in one month, making SoundCloud the 8th fastest growing site in the U.S. Though it’s certainly evolved since its launch in Berlin in …

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Welcome, Des!

October 22, 2014 Orchard News No Comments

DesFiniganIntroducing Desiree Finigan, Office Administrator, Film & TV, Los Angeles

Hi Everyone, my name is Desiree Finigan, but feel free to call me Des.

I’m a native Californian from the San Francisco Bay Area, which makes me a proud and faithful 49ers and SF Giants fan. I found my way to Los Angeles when I was accepted to Loyola Marymount University, and graduated with a degree in Television Production. I’ve been a Production Coordinator and Associate Producer for multi-camera series for Sony Pictures Television, TV Land and the Disney Channel.

I’m an active member of the Junior League of Los Angeles, a women’s volunteer organization, where my focus has been in Development (fundraising) for the league. I’m chairing my first fundraiser this fall. I also enjoy doing home improvements and hope to add some stamps to my passport!

I’m excited to be joining The Orchard team and look forward to meeting everyone!

Reintroducing: The Analyics Heatmap

As some of you may have noticed, we’ve updated the look and feel of our iTunes Heatmap in The Orchard Workstation Analytics. While the interface itself is a thing of beauty, we couldn’t just stop there! You’ll notice an increase in speed and overall performance of the tool as well. The most substantial difference is in the heat, or lack thereof, once you really zoom in on a region or city. We’ve made our metrics more reliable and interactive, so you get the best insight in the simplest way.

Heatmap_clusters

Once you reach a certain zoom level, the heat will disappear and you’ll see markers and clusters take their place. A marker denotes sales for a specific postal code, while a cluster aggregates sales from multiple postal codes. You can tell them apart by the layer of shading surrounding a cluster vs the more “solid” border of the marker circles. Hovering over a cluster will tell you how many postal codes are being grouped up to make up the sales, while hovering over a marker will just give you the postal code information. Want to see a more detailed view of what is hidden beneath a cluster? Just click and the map will zoom in to that cluster’s area.

We’ve covered look, feel, and performance, all of which come together to make a pretty killer tool on The Orchard’s utility belt. If you haven’t used the Heatmap in a while, do yourself a favor and check it out, poke around a little bit and enjoy! And as always, let us know what you think.

BalconyTV, You Are Loved the World Over

294209_10150414581459400_646065572_nThe great, big world of BalconyTV is one that extends all over the globe, from Tel Aviv to Tokyo, from Brooklyn to Barcelona, and about 50 other cities in between. And on top of those kick-ass acoustic performances with gorgeous city backdrops, the phenomenal BTV producers have been so kind as to recreate the shows on their website for all to see. Sounds like a pretty spectacular musical web presence, right?

Abso-freaking-lutely. Which is why BalconyTV (including all of their Balconies around the world) was the winner of not one, but TWO Lovie Awards! The Lovies, Europe’s top-tier awards for online excellence, seek out the web’s best creative innovators. BalconyTV was not only sought after, but also received the Judges’ Silver Lovie (voted on by the Academy) and the People’s Lovie (voted on by the public) for best Music & Entertainment Internet Video.

What does all this awards talk mean? That BalconyTV and its producers have some of the most killer online content in the EU. They’ve been putting out high-quality live music performances on their website since 2006, and the catalog just keeps getting bigger and better.

Check out the full list of Lovie winners (you’ll find that BTV is second only to Bob Dylan!) and get more details in our official press release.

While you’re at it, jump on the BalconyTV Bandwagon and sample Vance Joy‘s session in Melbourne:

Buy Stuff (Read: Music) on Twitter

October 20, 2014 Featured News, Marketing No Comments

Twitter Buy ButtonLast month Twitter started testing a buy button that would allow users to purchase directly from a tweet on a mobile device. They are still rolling out the feature to a small amount of US users, which will grow over time. With the holiday season around the corner, we may be seeing offers in our feeds soon.

What is interesting is who they partnered with to start the test, the group includes charities, brands, and artists, including Death From Above 1979, Brad Paisley, The New Pornographers, Ryan Adams, Paramore and Megadeth to name a few.

The potential this tool could provide artists, bands, and labels is vast. You may already have D2C (direct to consumer) packages planned for your upcoming release that you are offering directly to your fans; with ‘in tweet’ purchasing you could expand on this idea by creating exclusive music, merch, tickets for your Twitter followers — basically another channel to reach your fans and offer them the flexibility to buy while never having to leave Twitter. Your future sales could be a few taps away!

Freeloader Friday: PROM, Diamond District, Obituary & More

October 17, 2014 Freeloader Friday No Comments

888831712633Lots going on at the NY office today (did you see our our Naïve Records announcement?!), but not enough to forget about Freeloader Friday. Although, I’m gonna keep this one short and sweet. Here we go!

Three fantabulous album streams are lined up for your ears to hear this weekend. Newcomers PROM burst onto the scene with what Nylon calls “Dream-Pop infused with piano and whiskey.” (That description alone should have you weak at the knees) Also, listen to Elliott BROOD’s rootsy Folk Rock that has a “days of abandon” sound running through it, and then soulful Rap over Beat-heavy beats from Diamond District, AKA Oddisee, yU and XO (ultimate trifecta).

Next up, turn the volume down for this one – it’s Obituary’s title track off their upcoming album, and, as you might imagine, it gets to Thrasher level. Anna Phoebe follows up with a dramatic, Middle Eastern Instrumental – heavy on Violin — and High Hazels round out the track premieres with that swooning Psychedelic sound that only the English can do.

Finally, get your dose of visual stimulants by way of music video. Go on tour with Catey Shaw & crew, jumping from concert hall to highway diner, and every other stop along the way. Then, continue on the open road with Forever Came Calling, hitting up epic Cali spots while cruising in a baby blue Cadillac.

These should keep you covered till next week – Happy Friday!

PROM: Full album stream via Nylon
Keeping Company out now on Crazy Heart Records

Elliott BROOD: Full album stream via Relix
Work and Love out October 21 on Paper Bag Records

Diamond District: Full album stream via 2 Dope Boyz
March on Washington out now on Mello Music Group

Obituary: “Inked in Blood” track premiere via Guitar World
Inked in Blood out October 27 on Relapse Records

Anna Phoebe: “Inception” track premiere via NoiseTrade
Between the Shadow and the Soul out October 20 on Anna Phoebe Music

High Hazels: “The Promenade” track premiere via NoiseTrade
High Hazels out October 27 on Heist or Hit Records

Catey Shaw: “Outerspace” official music video premiere via The Music Ninja
The Brooklyn EP out now on Complex/Lefthook

Forever Came Calling: “Defenseless” official music video premiere via Glamour Kills
What Matters Most out October 21 on Pure Noise Records

About The Orchard

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