The Daily Rind | Your Top Source for The Orchard and Industry News

Working with a Living Legend: Richard Gottehrer

On my very first day at The Orchard almost three years ago, my boss took me around the office in typical Orchard tradition and introduced me to every single person sitting at his or her desk, from our accountants to our developers and everyone in between. Was anyone off limits? …

The Marketplace Presents: Klick Push

If you had the opportunity to get your music featured in more places, why wouldn’t you take it? And if those places were high-engagement areas, it’d really be a no brainer. Well listen up then, because our latest Marketplace partner, Klick Push, has just the thing for you. With access …

Use YouTube Annotations to Create an Album Preview Video

So you’ve got a new album coming out and you want to give fans a taste of what to expect. Try creating an album preview video and uploading it to your YouTube channel! We’ll walk you through how to set this up. Prepare Your Content We’re not going to go …

Become A SoundCloud Master and A Master Of Your Rights On SoundCloud

Between updating their subscription plans and experimenting with more visual profiles (still in early beta), SoundCloud has been on fire lately. ComScore even recently reported that their traffic increased by 26% in one month, making SoundCloud the 8th fastest growing site in the U.S. Though it’s certainly evolved since its launch in Berlin in …

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We Go Up & Away With “Above and Beyond”

1779882_226268220904570_1655526331_nIsrael’s 1948 War of Independence has been well-documented in textbooks and feature films over the years, but one aspect of that war had yet to be uncovered. Until now. Director Roberta Grossman and Producer Nancy Spielberg (yep, that Spielberg) teamed up to create Above and Beyond, the story of a group of Jewish-Americans who risked their lives to support Israel’s fight for freedom.

The documentary sits down with the core group of men who comprised 90% of the Israeli air service, though none of them was actually from the country. Rather, they were the Machal, or “volunteers from abroad” who left their established lives in America to support their Jewish brothers in Israel the best way they thought possible. One such member of this band of brothers, Al Schwimmer, used his flight engineer expertise and WWII air transport experience to smuggle aircrafts and pilots into Israel. Upon reading about his death in the New York Times, Spielberg felt the need to tell his (and so many others’) story.

The documentary gives an account of a rarely-mentioned part of Israeli Air Force history — the foreign men who assisted in its creation — and the airmen give detailed accounts of how, through perseverance, they helped secure Israel’s independence.

We are thrilled to announce that we’ll be releasing the film to all North American audiences beginning this Friday, January 30th! Check out more press coverage from Variety, and watch the trailer below:

Welcome, Jim!

January 28, 2015 Orchard News No Comments

jim martinIntroducing Jim Martin, Director of Sports, Film & TV

I’m Jim Martin and I’m so excited to be a part of The Orchard. I’ll be working with Danny Grant on Sports movie acquisition and marketing from the West Coast office. I’m a lifelong fan of action sports, especially skateboarding and snowboarding. Fanclub Media, the company I founded back in 2008 which was just recently merged into The Orchard, was the first to launch an Action Sports movie on iTunes, Forum Snowboards’ That. When I’m not at work, I meditate and do yoga and am really into astrophotography. I like being outdoors and hanging out with my friends and family.

Sundance Special: We Get Swingin’ With “The Overnight”

the-overnightSundance, we have arrived! And in a very big way. Just last night, we nabbed rights to The Overnight in Park City, UT on the 4th day of the Festival. It’s a steamy, sexy comedy that already created sparks on Sundance’s red carpet, and after some intense bidding rounds, we secured it for distribution in North America.

The film stars some of Hollywood’s finest: Adam Scott (Parks and Recreation), Jason Schwartzman (The Darjeeling LimitedThe Grand Budapest Hotel), Taylor Schilling (Orange Is the New Black) and Judith Godreche (The Man in the Iron Mask). As if that’s not enough for this A-lister soiree, the Duplass brothers (yep, the ones basically owning Sundance this year with all their projects) are behind the film’s production.

So what’s the story here? Well, even though the movie’s storyline is based on a chance meeting of two kids at a playground, it’s definitely not suitable for children’s eyes. Alex (Scott) and Emily (Schilling) are new to the LA area and on the lookout for friends their age. Their son hits it off with Kurt’s (Schwartzman), who incidentally invites the couple to his home for dinner and a playdate of their own. As you might’ve guessed, the dinner party tuns into a swingers’ party and the couples’ night gets steadily kinkier.

Check out all the news in our official press release, press coverage from Variety and Consequence of Sound, and hear director Patrick Brice‘s take on his film below:

 

Campaign Marketing Tips Courtesy of Naked Press

NakedPressOur Marketplace partner, Naked Press, helps you extend your reach into the UK Press. But pitching to press isn’t as easy as just sending your music in when it’s ready — it requires planning. To get the most out of your press campaigns, follow these great tips from our friends at Naked Press, and check out the app in The Orchard Marketplace! 

To start with, it helps to have an approximate schedule of events planned for your release, to give it the best opportunity for review consideration by the music press. So when you have your completed, mastered and mixed record, you also need to have your assets (biography, photos, cover artwork etc.) ready in advance, to roll out ahead of the actual release date. Writers are under deluge from so much music every single day — why should they pay attention to your new record? Make them want to know more about you, invite them in, make sure they don’t pass you by. In a nutshell: make your whole package look as intriguing (and professional) as you can!

Whether it’s an album, EP or single, it makes sense to have at least one track available for listening early on, preferably via a streamed link (there are various platforms you can use — Soundcloud, Press Kit, etc.). It’s all very well having that great cover art, really cool photos and a fantastically exciting biog post, but without the music to listen to, these aren’t that useful to a music writer, so think about a strong lead track to anchor their attention and make them want to hear more.

Monthly publications typically need to receive your record news up to 12 weeks ahead of the release date in order to plan their editorial coverage to coincide with its availability. For instance, if your release is coming out in May, make sure your key contacts at the monthlies can hear it, or at the least know about it, in February. Newspapers and weekly supplements work with shorter lead times and if you’re aiming more for online press, then you’ll still need to work ahead but 4-6 weeks is long enough for most sites to commission any interviews, features or reviews.

The rule is that the music press generally doesn’t like reviewing music that’s already out there, so think ahead if you want to be considered. Plan, strategise and be prepared! Good luck!

Freeloader Friday: Suburban Living, The Bright Light Social Hour & More

January 23, 2015 Freeloader Friday No Comments

889176060144If this week’s Freeloader Friday is any indication of the music that’s rolling out this year, we’re most definitely set for a helluva good one! Let me show you why:

First up on the list is Suburban Living and his full album stream. This week was the first I’d ever heard of this guy, but he is rad — one to keep tabs on, for sure. He’s from Virginia, but you wouldn’t guess it by his sound — a jangly, almost English-accented crooner with 80s synths atop Dream Pop (on the darker side at times). Young Ejecta follows with a spacey, synth-Pop album, and Dirty Dishes (yep, same ones from last week) finishes up with their full-fledged Grunge Rock, a mixture of 90s melancholy and Punk explosions.

Next up: The Bright Light Social Hour. With the news of their new album, the group provided a track premiere full of lush guitar medleys grooving in and out of danceable beats and warped southern Rock. It’s the only track this week, but totally worth your while. This is going to be one hell of an album.

What’s lacking in track premieres is made up entirely in the music videos that came out this week. Check out: The Black Ryder‘s gorgeously trippy “short film;” Jesse Harris‘ tribute to famed film director and illustrator Hayao Miyazaki; Tess Henley‘s idyllic romance; and Disappears‘ colorfully psychedelic (think lava lamps) world.

There it is. The foreshadowing of what an amazing year of music this is going to be! Make sure to keep an eye on all these artists — some very great things are bound to come.

Suburban Living: Full album stream via Nylon
Suburban Living out January 27 on PaperCup Music

Young Ejecta: Full album stream via Pitchfork Advance
The Planet out January 27 on Driftless Recordings

Dirty Dishes: Full album stream via Stereogum
Guilty out January 27 on Exploding in Sound

The Bright Light Social Hour: “Infinite Cities” track premiere via Huffington Post
Space Is Still the Place out March 10 on Frenchkiss Records

The Black Ryder: “Seventh Moon” music video premiere via Noisey
The Door Behind the Door out February 24 on The Anti Machine Machine

Jesse Harris: “Miyazaki” music video premiere via Juxtapoz
No Wrong No Right out February 10 on Dangerbird Records

Tess Henley: “Wonderland” music video premiere via Teen Vogue
Wonderland out February 10 on Hey! Listen to This!

Disappears: “Halcyon Days” music video premiere via Decoder
Irreal out now on kranky

About The Orchard

The Orchard is a pioneering music, video and film distribution company and top-ranked Multi Channel Network operating in more than 25 global markets. Founded in 1997, we empower businesses and creators in the entertainment industry.

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